GOAT
LOCATION: Culver City, CA
A graphic, spatial timeline of sneaker culture—designed as a reverent walk-through installation for GOAT.
This pop-up museum at Platform LA was built to honor the evolution of sneaker design while offering a fresh lens for GOAT’s community. Inspired by archival displays, brutalist retail environments, and street-level storytelling, we created a layout that encouraged exploration and pause.
The palette was floating in white to let the shoes shine, with strategic contrast to draw attention to form, material, and significance. Museum lighting and rhythm guided movement without overwhelming the senses.
This was museum meets gallery meets temporary temple.
